Basically Experienza works supporting public and private tourism operators, in their Mission's strategic development. using the newest available marketing techniques. Planning and managing projects, matching best marketing tools on a base of a custom-made service is what Experienza is able to grant to its customers. Base Marketing Mix services:   Direct/trade marketing, surveys, distribution of promo-brochures and documents   Planning and managment of Road-show, workshops and educational tours targeted to economic operators and Institutions.   Public relations and Media: press projects and educational targeted to press operators Advanced Marketing services:   Domestic and foreign countries' Surveys   Supporting other co-marketing operative tools   Planning & Managing Events and Fair Exhibitions   Web sites targeted to travel-trade, press or end users   Advertising and other Press marketing tools